Is "Cool" a good thing?

Commercial

    While watching videos on youtube, I stumbled upon a commercial from a department store in London named, John Lewis. It was weird to see ads from companies that aren't even located in the United States. But I guess, that is the world we live in.

   This commercial is very effective because it connects with average families in the world, by adding scenes of a dad at his son's soccer game. The commercial continues with the parents on the couch watching their kids open presents on Christmas day. The scene surrounds these characters with the products they sell such as toys, slippers, pajamas, mugs, etc. The company also included an interracial couple, which shows the openness to diversity and that their company does not discriminate against people of different races. This couple has two kids who are pretty well provided for with a nice house and many toys in their own rooms. They have all that a kid could want, showing that all kids want to have these toys, and they will be happy if they have them. In the next scene, which is on Christmas morning, presents a thought of how all Christmas mornings are, or should be. The scene depicts a house with a big tree and decorations. Everyone is in their pajamas opening presents with the parents watching. The little boy is shown staying up all night with a toy that the company sells. This is displaying the message that kids will play with the company's toys for as long as they can and anytime they want.

   This commercial makes me think of what Christmas is about being with your family and the traditions that go along with the holiday. I would say this commercial and effective job of persuading people to buy their products by connecting people’s holiday lives with the products the store John Lewis, wants to sell.